CITY OF KETCHIKAN

SPECIFICS

April 13, 2023

TITLE: TOURISM MANAGER

DEPARTMENT: CITY MANAGER’S OFFICE

STATUS: Regular

Full-time

HOURS/DAYS: Monday – Friday

8:00 AM – 5:00 PM

GRADE /STEP: 758 / A-U DUTIES: See attached job description

MONTHLY
SALARY:

$5,191.79 - $6,992.57/Mo.
DOQ

UNION
STATUS:

NO

SPECIAL REQUIREMENTS:

A Bachelor’s degree from an accredited college or university with major course work in
planning, marine management, finance, marketing, economics, tourism, business or

public administration, or a related field. Five years of professional experience related to
complex planning, analysis or management related to public infrastructure, travel,

tourism, or closely related fields.

ADVERTISING REQUIREMENTS

POSITION IS OPEN UNTIL FILLED

WHERE: Local Only Statewide Pacific NW National
PUBLICATIONS: Ketchikan Daily News; Job Service; City Website

APPLICANT PROCESSING INSTRUCTIONS

FOR APPLICATION AND COMPLETE JOB DESCRIPTION CONTACT:
HUMAN RECOURCES AT (907) 228-5631 OR ON-LINE AT

http://www.ktn-ak.us/jobs

CITY OF KETCHIKAN IS AN EQUAL OPPORTUNITY EMPLOYER

City of Ketchikan
Tourism Manager

Class specifications are intended to present a descriptive list of the range of duties performed
by employees in the class. Specifications are not intended to reflect all duties performed within
the job.

SUMMARY DESCRIPTION

Under general direction from the City Manager, this position will have the authority to
collaborate with internal and external stakeholders and government agencies, effectively
recommend policy decisions, and proactively advance community goals related to the impact of
tourism in the City of Ketchikan. This includes but is not limited to economic, resource, revenue
and citizen impacts. This position performs administrative duties relating to planning, organizing,
marketing, and coordinating tourism activities for the City of Ketchikan.

Activities will include coordinating diverse activities and entities involved in public outreach,
consultants, stakeholder partnerships, planning, analysis, permitting, and infrastructure
development. The Manager will promote effective and efficient use of the resources made
available to the position.

The goal of the City of Ketchikan is to provide quality services as efficiently and effectively as
possible within the guidelines established by federal and state law, the Charter of the City of
Ketchikan, the Ketchikan Municipal Code, and the citizens of Ketchikan as represented by the
City Council. The Tourism Manager must perform these duties in a manner that reflects
positively on the City. The employee is responsible for maintaining a level of professional
expertise that promotes efficient use of the resources available to the City.

REPRESENTATIVE DUTIES
The following duties are typical for this classification. Incumbents may not perform all of the
listed duties and/or may be required to perform additional or different duties from those set forth
below to address business needs and changing business practices.

1. Manages and participates in the development and implementation of goals, objectives,
policies, and priorities related to the impact of tourism in Ketchikan; recommends and
administers policies and procedures.

2. Plans, directs and leads public process to inform long-term decision making on tourism-
related issues.

3. Plans, develops, organizes, and coordinates sales and marketing programs to promote
increased tourism and revenue enhancement in Ketchikan by booking conventions,
meetings, and other events in accordance with the City's mission and strategic efforts.

4. Participates in meetings on behalf of the City with other City departments, partners,
service industry and hospitality organizations, regional organizations, community groups
and other agencies.

5. Assesses and analyzes local and regional market dynamics and facilitates the
development of communication strategies that meet the strategic objectives of the City.

6. Responsible for the development of tourism-related business plans and strategies.

7. Plans, develops, and coordinates work plans and policy recommendations in response
to emerging issues and to mitigate impacts of industry, economic and regulatory
changes.

8. Collaborates with external tourism entities to evaluate impacts from tourism across the
community.

9. Coordinates with local tourism vendors and businesses.
10. Serves as the City’s central point-of-contact for all tourism-related projects, activities and

issues.
11. Analyzes, plans, develops and directs destination marketing issues and responses.
12. Analyzes and forecast revenue impacts of tourism activities and prepares for necessary

responses or adjustments.
13. Prepares comments and provides testimony while representing City interests before

industry partners, regulatory agencies, and grant funding agencies.
14. Serves as the liaison for regulatory staff with other divisions, departments, and outside

agencies; negotiates and resolves sensitive and controversial issues.
15. Serves on a variety of boards, commissions, and committees related to tourism; attends

and participates in professional group meetings; maintains awareness of new trends and
developments in the tourism industry and incorporates new developments as
appropriate.

16. Responds to and resolves difficult and sensitive citizen inquiries and complaints.
17. Performs related duties as assigned by the City Manager.

QUALIFICATIONS
The following generally describes the knowledge and ability required to enter the job and/or be
learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:
Operational characteristics, services, and activities of related to tourism, the cruise industry,
and/or expedition and adventure travel.
Principles and practices of program development and administration.
Local, state, and federal regulations pertaining to the tourism industry, with emphasize on the
cruise industry.
Office procedures, methods, and equipment including computers and applicable software
applications such as word processing, spreadsheets, and databases.
Principles, practices, techniques, activities, rules, and regulations related to the operations and
functions of the services provided.
Principles and practices of legal, ethical, and professional rules of conduct and effective
customer service and problem resolution techniques.
Methodologies, practices, and techniques of market research and analysis.

Ability to:
Participate in the development and administration of division goals, objectives, and procedures.
Prepare clear and concise administrative and analytical reports.
Prepare written and oral comments to partners, agencies and industry leaders; communicate
clearly and concisely, both orally and in writing.
Analyze problems, identify alternative solutions, project consequences of proposed actions and
implement recommendations in support of goals.
Research, analyze, and evaluate new industry and regulatory changes; interpret and apply
federal, state, and local policies, laws, and regulations.
Operate office equipment including computers and supporting word processing, spreadsheet,
and database applications.
Establish and maintain effective working relationships with those contacted in the course of
work.

Education and Experience Guidelines

Any combination of education and experience that would likely provide the required knowledge
and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Education/Training:
A Bachelor’s degree from an accredited college or university with major course work in
planning, marine management, finance, marketing, economics, tourism, business or public
administration, or a related field.

Experience:
Five years of professional experience related to complex planning, analysis or management
related to public infrastructure, travel, tourism, or closely related fields.

License or Certificate:
Possession of an appropriate, valid driver’s license.

Physical demands and WORKING ENVIRONMENT:
The conditions herein are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential job functions.

Environment: Light physical demands; mostly desk work, some lifting and carrying of files and
reports. Frequent to constant use of a personal computer. Position involves competing
demands, performing multiple tasks, working to deadlines, occasional work beyond normal
business hours, responding to customer issues and facilitating public outreach, and traveling for
various conferences and meetings.

Physical: Sufficient physical ability to work in an office setting and occasionally travel; stand or
sit for prolonged periods of time; operate office equipment including use of a computer
keyboard; push, pull, lift, and/or carry light amounts of weight; verbally communicate to
exchange information.

Vision: See in the normal visual range with or without correction.

Hearing: Hear in the normal audio range with or without correction.



Grade: 758
Union: No
FLSA: Exempt
Date Approved: March 2023

Human Resources Manager Approval

City Manager Approval