Job description
Position Location
Fort Collins, CO
Work Location
Position qualifies for hybrid/in-office work
Research Professional Position
No
Posting Number
202300688AP
Position Type
Admin Professional/ Research Professional
Classification Title
Prof/Indiv Contrib II
Number of Vacancies
Work Hours/Week
40
Proposed Annual Salary Range
The range for this position is $50,000-$60,000. Starting salary will be commensurate with education and experience.
Employee Benefits
Colorado State University is committed to providing employees with a strong and competitive benefits package that supports you, your health, and your family. Visit CSU’s Human Resources website for detailed benefit plan information for eligible employees in the following University benefit areas:
https://hr.colostate.edu/hr-community-and-supervisors/benefits/benefits-eligibility/ and
https://hr.colostate.edu/prospective-employees/our-perks/. To see the value of CSU benefits in addition to wages, visit our compensation calculator –
https://hr.colostate.edu/total-compensation-calculator/.
Desired Start Date
Position End Date (if temporary)
To ensure full consideration, applications must be received by 11:59pm (MT) on
05/01/2023
Description of Work Unit
We are committed to increasing the diversity of our staff and providing culturally responsive programs and services. Therefore, we encourage responses from people of all backgrounds and abilities. We invite you to review Colorado State University’s Board of Governors-approved Mission, Values, and Guiding Principles as well as our
Principles of Community, which together inform our teaching, research, service, and engagement.
Colorado State University is a land-grant institution committed to a 150-year-old mission of access to higher education for the citizens of Colorado and to excellence in teaching, research, and outreach. The campus is located in the city of Fort Collins, the county seat of Larimer County. Fort Collins is a progressive community of approximately 171,000 situated 65 miles north of Denver on Interstate 25. Located at an elevation of 5,000 feet, Fort Collins has a clear, dry climate and generally pleasant temperature throughout the year.
The Office of Engagement and Extension (OEE) was organized in 2006 to advance CSU’s engagement and outreach missions and in support of lifelong learning. OEE includes CSU Extension, CSU Extended Campus (including CSU Online, Collaboration Campuses and OLLI), the Colorado Water Center, the Salazar Center, and a variety of vibrant programs that engage the teaching, research, extension, and service missions of Colorado State University. The Vice President for Engagement and Extension (VPEE) is the principal administrative, academic, and fiscal officer for these divisions, reports to the CSU President, and works closely with the Provost/Executive Vice President. These divisions work collaboratively across all Colleges and offices on campus, and have strong engagement programs throughout Colorado, the Western US and globally. At any given time, OEE’s divisions include over 400 employees. The total of budgets for all divisions is approximately $85 million. OEE is one of the most institutionally comprehensive commitments to engagement and outreach among all land-grant and other universities. Propelled by OEE’s leadership, nationally CSU is a Carnegie Engaged University (2008, 2014), is a member of the Engagement Scholarship Consortium, is an APLU Innovation and Economic Prosperity University (2016), and is highly ranked for its online degree programs. To learn more about Colorado State University’s
Office of Engagement and Extension.
Position Summary
The Marketing and Communications Specialist is a member of the Office of Engagement & Extension (OEE) Marketing and Communications team. As communications generalists, specialist-level positions create content including design, campaigns, and featured stories for traditional print and online channels including web, social, and email under the guidance of and direction by department managers and leaders. Specialists also support channels including print, social media, email, websites, intranet, and other communications platforms, and support development of communications and marketing plans and reports.
The day-to-day role of this position will focus on developing, implementing and overseeing social media strategies for CSU Extension-affiliated social channels and accounts; creating, editing, and managing social content; tracking and analyzing social channel metrics and analytics; identifying and implementing creative approaches for enhancing audience reach and engagement; and working with OEE and Extension social media administrators to strengthen alignment with CSU/OEE brand guidelines and providing proactive guidance around social media trends and best practices.
This position supports our overall department aims: to support development of quality programming that meets learner/community needs; to enable access and expanded reach; to increase awareness; to position and align OEE and CSU brands; to nurture relationships, partnerships and prospective learners; and to share stories of impact across Colorado and beyond.
Required Job Qualifications
- Completed bachelor’s degree in Communication, English, Journalism, Public Relations, Marketing, or related field.
- Two plus years experience in Marketing and Communications work.
- Experience creating and editing copy for multiple audiences and across multiple platforms (traditional and online).
- Experience supporting the development of marketing and communications plans.
- Understanding of Marketing and Communications channels, platforms and tactics to assess, reach and engage a broad array of audiences.
- Demonstrated working knowledge of Microsoft Office and industry software such as Adobe Creative Suite (InDesign, Illustrator, and Photoshop), WordPress and Canva.
- Demonstrated administrative and organizational skills.
- Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.
Preferred Job Qualifications
- Strong written and verbal communication skills.
- Understanding of and experience with Marketing and Communications channels, reporting and metrics.
- Experience with project management and/or a demonstrated ability to work both independently and collaboratively with diverse teams to prioritize, brainstorm, develop, and implement creative projects.
- Experience using web and social media analytics and internal reporting tools to collect and analyze relevant data, and to determine the effectiveness of communications and collateral in meeting the identified communication goals and objectives.
- Demonstrated commitment to enhancing diversity through inclusive design and language.
- Experience and proficiency in developing presentations.
Diversity Statement
Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department’s commitment to diversity and inclusion.
Essential Duties
Job Duty Category
Content Creation and Channel Management
Duty/Responsibility
- Support development of marketing and communications plans aligned with overall editorial calendar and division strategy.
- Create engaging, compelling content for identified area(s) (for example, design, content writing, PR, video) in line with division and CSU’s brand and overall strategy.
- Manage timelines and scheduling/updating of content in areas of channel focus (for example, print, social media, email, websites, advertising, intranet).
Percentage Of Time
60%
Job Duty Category
Content Strategy and Evaluation
Duty/Responsibility
- Monitor channel engagement to increase overall engagement with content.
- Collect and analyze relevant data to determine the effectiveness in meeting the identified goals and objectives.
- Report on channel and content performance, including key learnings and recommendations to improve overall engagement and effectiveness.
- Track and respond to information requests.
- Document current processes and identify opportunities for improvement.
Percentage Of Time
40%
Application Details
Special Instructions to Applicants
For full consideration, all
materials must be
RECEIVED
no later
than 11:59 PM Mountain Time on Monday, May 1, 2023. Please submit the following to apply:
- Resume
- Cover letter addressing how professional experiences align with identified required and preferred qualifications of the position
- Portfolio, relevant work examples, writing samples (optional)
Position is based in Fort Collins, CO with consideration for hybrid flexibility.
Three professional references will be requested of applicants that advance in the interview process.
References will not be contacted without prior notification of candidates.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License
Search Contact
Allison Vitt, allison.vitt@colostate.edu
EEO Statement
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The
Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.
Background Check Policy Statement
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.
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